# Metadata With Sinch Chat, it's possible to provide your conversation metadata. Here's an example: ```javascript SinchSdk.Chat.setConversationMetadata({ once: { 'userName': 'John' }, eachMessage: { 'phoneNumber': '123 123 123', 'website': 'www.example.com' } }); ``` The metadata stored as `once` will be sent only once at the beginning of the conversation, while `eachMessage` metadata will be attached to each message.